The 12 Most Popular Rum Brands in the World for 2025
December 11, 2025
The rum industry, which long found success with production in the Americas, might be experiencing the onset of a new guard. Philippines-based distillery Tanduay has topped the list of the world’s best-selling rum brands since 2018. For the past few years, other rums from India and Africa have been nipping at the heels of second and third ranked Caribbean-produced rums Bacardí and Captain Morgan.
The Spirits Business Brand Champions Report ranked the top-selling rum brands based on the number of 9-liter cases sold in 2024. Philippines-based Tanduay bounced back from last year’s plummet with a 1.9 percent increase in sales. Havana Club prolonged its steady downward trend with a 13.8 percent decrease in cases purchased. The report suggests an across-the-board teetering: Eight brands sold fewer cases than in the previous year, whereas four felt an uptick.
Here are the 12 most popular rum brands in the world for 2025.
Source: Vinepair.com
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